Overnight success is a myth, especially when it comes to SEO Industry.
This is indeed one of the easiest wins we have had so far. So here is how we got From 15 clicks Daily to 500+ Clicks Daily.
A little about the client -
Site - Made on Wix.
Industry- Permanent Makeup Industry.
As soon as we get a client on board for SEO, we put 5 blogs with almost zero search volume or less than 20 search volume per month.
Then we move towards improving the site technical SEO and all etc.
What type of blogs?
Closely related to the product/service.
Search Intent: Transactional.
Direct link to product or Form to collect leads.
Type of blogs no one is writing about.
Why do we do that?
The first step to topical relevancy.
It takes a lot of time for a new site to rank. (Not in this case).
Every client loves to see the spike in traffic/leads/sales in the first 2 months.
Here is what happened in this client's case.
We wrote 5 blogs, and 3 of them were with 0 Search volume as per Keywords Everywhere.
But got a good amount of clicks and impressions.
Lesson 1: Don’t depend too much on keyword tools. If you think people might be searching for the same, then go ahead and create a blog.
Here is the funny part. The website is in such an initial stage that we never submitted any Sitemaps till restructuring of the website is done.
Also, this is what the core web vitals of the website looks like.
And the GTmetrix screenshot of their website speed can give you nightmares.
As the client was into local business, she got leads from worldwide.
They went ahead and made a deal in a different part of the US to get 15% of every client they send to their salon for similar services.
She is, in fact is going to start traveling India-wide (post-covid) to provide these services which she was giving in her town.
Lesson 2: Content Over Everything.
SEO does not only help you increase your current sales but can also give you different directions on expanding your business.
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